Zero ammonia for intense colour results without compromise

  • 100% free from ammonia & ammonia-odour
  • Natural-looking true-to-tone results 
  • Up to 100% white coverage
  • Up to 3 levels of lift (10-series)
  • Improved colour direction, coverage & neutralisation
  • All the best parts of the much-loved ESSENSITY now in the form of IGORA ZERO AMM

IGORA ZERO AMM TECHNOLOGY

The formulation with Phytolipid Technology, contains a blend of natural micronised oils and optimised pigment mixes, for equal pigment penetration from root to tip. The micronised oils, consisting of Grape Seed oil & Apricot Kernel oil, help to improve the colour performance for long-lasting, true-to-tone results. Infused with Omega 9 unsaturated fatty acids, the oils envelop the hair, supporting the moisture balance inside the strand for optimal care performance.

Instead of ammonia, IGORA ZERO AMM is formulated with an alternative alkalising agent called monoethanolamine (MEA). MEA provides the same pH value as ammonia while being nearly odourless, for a more pleasant colour experience.

When it comes to figuring out how to change up your hair color, looking at images online can help you find inspiration. So can learning about different coloring techniques that are popular like balayage, ombre, and sombre. Bring a picture to show your stylist if you find something you really like. That way they’ll have a better idea of what sort of look you’re trying to go for.

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